A Winning Drive: Maruti Suzuki Victoris Crowned Indian Car of the Year 2026
Maruti Suzuki’s Victoris has been crowned the prestigious Indian Car of the Year 2026 (ICOTY), an accolade that highlights the SUV’s excellence in innovation, performance, and design. Judged by a distinguished jury of India’s leading automobile journalists, the Victoris stood out among a competitive lineup of finalists, earning acclaim for its combination of cutting-edge technology, indulgent comfort, and all-around safety. The award solidifies Victoris’ reputation as an SUV that truly “Got It All,” meeting the evolving needs and aspirations of modern Indian car buyers.A Vehicle Designed for Today’s DriversMr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, expressed his gratitude upon receiving the award, saying, “We are honored to receive the ‘Indian Car of the Year 2026’ award for Victoris. This SUV was designed to provide all possible features to today’s new-age customers. It brings together style, technology, safety, and a host of smart innovations. With the strong customer pull and now the coveted ICOTY award, Victoris lives up to its promise of ‘Got It All.’ The Victoris reflects a clear understanding of India’s dynamic automobile market. Today’s SUV buyers seek vehicles that are not only practical and safe but also technologically advanced and stylish. The Victoris caters to these expectations with a suite of features and customizable options that blend functionality with indulgence.Cutting-Edge Technology: Theatre on WheelsA standout feature of the Victoris is its segment-first “Theatre on Wheels” infotainment system, which delivers an immersive experience through an 8-speaker Premium Sound Experience featuring Dolby Atmos and a 25.65 cm (10.1") SmartPlay Pro X touchscreen. The SUV is also equipped with an Advanced Level 2 ADAS (Advanced Driver Assistance Systems) suite, a high-definition 360-degree camera system, and customizable 64-color ambient lighting. These innovations reflect Maruti Suzuki’s commitment to marrying entertainment, safety, and personalization, creating a driving experience that resonates with both families and tech-savvy young professionals.Multiple Powertrain Options for Diverse NeedsThe Victoris is offered with multiple powertrain options, demonstrating versatility for different driving needs. The 1.5L Strong Hybrid model, featuring an EV mode, delivers a refined and silent drive experience with impressive fuel efficiency of 28.65 km/l (eCVT). This model appeals to urban commuters seeking sustainability without compromising performance. For adventure enthusiasts and off-roaders, the ALLGRIP Select 4x4 model with a 6-speed automatic transmission and paddle shifters ensures confident handling across challenging terrains. Additionally, the S-CNG variant features an innovative underbody fuel tank design, enabling full utilization of boot space, a thoughtful engineering solution that addresses practical concerns for daily users and long-distance travelers alike.Safety and Comfort at the ForefrontMaruti Suzuki Victoris prioritizes safety alongside luxury. The ADAS suite and 360-degree camera system provide drivers with enhanced awareness and control, while high-quality interiors, smart ambient lighting, and infotainment features ensure comfort for all passengers. Families, young professionals, and long-distance travellers alike can enjoy a secure, connected, and enjoyable journey. The combination of safety, technology, and comfort resonates with human needs for reliability, convenience, and a premium driving experience in India’s varied road conditions.Recognition by India’s Leading Automobile JournalistsThe ICOTY award is one of India’s most respected automobile accolades, judged by a jury of the country’s top automotive journalists. The panel included experts like Sirish Chandran, Editorial Director of evo India, and executive editors Aatish Mishra and Karan Ramgopal, among others. Their evaluation encompasses performance, innovation, design, and value, ensuring that the winner truly represents the best in the industry. Backed by JK Tyre and with Deloitte as the knowledge partner, the ICOTY awards have been a benchmark of excellence since 2005. For consumers, the Victoris represents more than just a vehicle; it shows aspirations, convenience, and lifestyle. Young families see it as a safe, tech-forward companion for city commutes and weekend trips. Professionals value its hybrid efficiency and advanced features, while off-road enthusiasts appreciate its rugged capabilities. The SUV’s thoughtful engineering and innovation create a human connection by addressing real-world needs, from comfort and safety to entertainment and environmental responsibility.A Vehicle That Truly Got It AllWith the Indian Car of the Year 2026 award, Maruti Suzuki Victoris has cemented its place as a modern SUV that meets the diverse expectations of Indian car buyers. Its advanced technology, multiple powertrain options, premium safety features, and thoughtful design make it a vehicle that resonates on a personal level with drivers and families alike. By combining innovation with real-world usability, the Victoris is not only an award-winning SUV but also a reflection of the aspirations and lifestyle of India’s new-age drivers.