Twist of Tradition: Manapparai Murukku Gets GI Logo, Shielding Taste and Heritage
On September 1, in Thanjavur, a proud moment unfolded for the people of Tamil Nadu. The beloved Manapparai Murukku, a crispy snack known for its simple ingredients and unforgettable taste, finally received its Geographical Indication (GI) logo. The logo, designed by the *Sulochana Panneerselvam Intellectual Property Rights and Rural Development Centre*, captures the essence of the twisted, handmade snack that has been delighting palates since the early 1900s. This milestone marks more than a branding exercise. For the 400 families in the Manapparai region who depend on murukku-making for their livelihood, the GI logo is a shield against counterfeits and a symbol of authenticity for consumers. The launch of the GI logo for Manapparai Murukku not only safeguards the iconic Tamil snack from imitation but also celebrates the community that has kept its century-old tradition alive.What is a GI Logo, and Why Does It Matter?A Geographical Indication (GI) is more than just a label—it is a legal recognition granted to products whose unique qualities or reputation stem from their place of origin. Just like Darjeeling tea, Kancheepuram silk, or Alphonso mangoes, Manapparai murukku now enjoys this prestigious protection. The GI logo is crucial for this iconic snack, as it safeguards authenticity, ensuring that only murukkus made in the Manapparai region can carry the name and logo. It also prevents misuse by making counterfeit producers liable for civil and criminal action, while at the same time empowering local cottage industries by boosting sales and strengthening consumer trust in genuine products. “Consumers can now identify the real Manapparai Murukku,” said GI attorney P. Sanjai Gandhi at the logo’s launch. “Anyone misusing the logo will face strict legal consequences.”The Taste That Started at a Railway StationThe origins of Manapparai Murukku are as flavorful as the snack itself. Locals trace it back to the 1920s at the Manapparai railway station, where travelers would purchase it as the perfect snack for long journeys. Its mild yet addictive taste, neither too spicy nor too bland, made it a favorite among families on the move. The word “murukku” itself comes from the Tamil word for twisted, describing its spiral shape. Using just rice flour, cumin, sesame seeds, asafoetida, and a pinch of salt, murukku makers created a snack that is both humble and irresistible.A Community’s CraftBehind every packet of authentic Manapparai Murukku is a story of community workers. Many of the families involved in the trade today are descendants of migrants from Usilampatti, Madurai, who settled in Manapparai in the 1950s. One such pioneer was Meesaikkarar, alias Kasimaya Thevar, who, along with relatives, refined the recipe to give it its balanced taste—crispy, light, and satisfying without being oily or heavy. Today, over 400 families in the Manapparai region are engaged in its preparation. For them, this is not just a business but a cultural legacy passed down through generations. The GI logo is a recognition of their dedication and a promise of better protection for their livelihoods.Why Manapparai Murukku is UniqueThe slight salt content in the region’s water lends the snack a distinctive taste that cannot be recreated elsewhere. Local murukku makers also follow age-old frying techniques that keep the snack crisp and crunchy without letting it absorb excess oil, giving it its signature lightness. Adding to this is its cultural journey—from being a humble railway-station treat in the 1920s to becoming a beloved travel snack carried by Tamil diaspora families across Southeast Asia and the Gulf. This deep-rooted connection to Manapparai’s soil, water, and tradition is what sets it apart, which is why counterfeit versions, though similar in appearance, fail to match the authentic flavor and crunch of the original.Protecting Consumers and ProducersUntil now, fake murukku packets claiming to be “Manapparai Murukku” flooded markets, both in Tamil Nadu and outside. These spurious products not only hurt the sales of genuine producers but also confused consumers who wanted the real taste. With the GI logo in place, authentic producers can proudly display it on their packets, assuring buyers of the product’s origin. At the same time, any misuse of the logo can lead to legal action, protecting both consumers and the families who depend on this trade. Manapparai Murukku is not just food; it is a memory, a story, and a bond. For many Tamil families living abroad, a packet of murukku brought from home is a reminder of childhood, family gatherings, and festive occasions. As of now, 692 products in India have GI tags, of which 69 are from Tamil Nadu. Manapparai Murukku is the first GI-tagged product from the Tiruchirappalli district, and with the new logo, it enters a larger family of Indian goods celebrated worldwide for their unique identities. Now, with its authenticity protected and its future secured, Manapparai Murukku is set to continue delighting taste buds while standing tall as a symbol of heritage, resilience, and community pride.