How Digital Marketing is Being Shaped by Voice Technology

A program or gadget that uses voice technology can comprehend human speech. Other names for it are speech recognition technology and voice recognition technology. Natural language processing (NLP) and artificial intelligence (AI) are used by voice technology to understand spoken instructions and inputs and provide appropriate responses. Voice technology enables voice instructions to be used for online communication. It has altered how people use gadgets and increased accessibility to the internet for those with disabilities. It not only frees up hands for multitasking but also provides additional online shopping and communication options. Think With, Google's most recent research indicates that 20% of mobile Google App searches are voice-driven. Additionally, according to a 2022 UpCity study report, 50% of US smartphone and smart speaker users regularly utilize voice-activated technologies. It's difficult to think about speech technology without considering Amazon Alexa, Google Assistant, Apple's Siri, Samsung's Bixby, and Microsoft's Cortana. These so-called "intelligent assistants" set the standard by scheduling appointments, creating grocery lists and music playlists, maintaining private diaries, and turning on the lights in their bedrooms. Mark Zuckerberg's enthusiasm for speech technology is excessive. There are plans to create a Facebook Assistant with no name yet. Additionally, he is testing "Jarvis AI" in his house himself. Interesting fact: Morgan Freeman voices Zuckerberg's Jarvis. In a few years, can you picture yourself as cool as Tony Stark? Today, that dream has a good chance of coming true. We can tell that we have entered the post-mobile era by looking at this! But how is the voice faring in the world of marketing? Let’s take a look: Some brands have gotten an early start within the voice space to build relationships with consumers through interactive experiences. [Source: Business2Community Journal] 27% of US consumers prefer using a personal voice assistant to visiting a website to interact with a company or shop online. [Source: Search Engine Journal] In 2017, 3.1% of marketers integrated voice search into their content marketing strategy. [Source: BrightEdge] 43% of companies have already invested in technology to enable voice marketing. [Source: Digiday] People Are Indeed Using Digital Assistants for Shopping ~  ( Source: Google Images)  The Adobe Analytics Report shed light on digital shopping strategies, stating that although owners of smart speakers are not devoted to placing orders on their devices, they make extensive use of them to compare prices of products (32%), make well-informed buying decisions (47%), and add items to the shopping cart (43%). By 2023, voice shopping had grown from $4.6 billion to $19.4 billion in value. To improve client engagement, multinational corporations such as Nestlé, Johnnie Walker, and Domino's have already begun incorporating speech technology into their marketing plans. Consider Johnnie Walker as an example. It has found it intriguing to use Alexa to give its consumers a more tailored buying experience. After inquiring about the customers' preferences, Amazon's virtual assistant suggests the Johnnie Walker product that best fits their needs. Voice-based online shopping is becoming more popular. Businesses Are Making Use of Digital Assistants ~ (Source: Google Images)  In-house innovative business-to-business companies such as Salesforce have already contributed to the discourse surrounding digital assistants. A new addition to its Einstein AI platform, Einstein Voice was introduced by the cloud software provider. Sales managers may use the digital assistant to dictate messages and access cloud services without ever touching a screen or typing a word. To effectively communicate team pipeline updates, calendar appointments, and other important priorities to the team, Einstein Voice may also be coupled with related technologies. Einstein Voice Bots, another innovative offering from Salesforce, lets users create their voice-activated assistant, customize its branding, and interact with users on any smart speaker. It Can Be Difficult to Include Voice Technology in Your Marketing ~ (Source: Google Images)  Your editorial and content marketing initiatives have to demonstrate how the company intends to use technology and how much you value it from a content standpoint. Before you begin, think about these queries. Are fans of smart homes, FOMO-driven early adopters, or users from other categories more inclined to interact via voice than other channels your target audience? Can you use voice to give your target audience a worthwhile content experience? How probable is it that your voice marketing initiatives will be successful? It is better to wait to rely on this technology and not squander money when you are not well-prepared if you are unsure about either of your responses. Examine the voice strategies used by rival companies and other businesses to improve the customer experience. The Voice Revolution Is Going to Start With a “Search.” ~ (Source: Google Images)  Every month, over one billion voice searches are made; 40% of adults and 55% of teenagers use voice searches daily. Content marketers should prioritize producing short-form content products that provide customers with succinct solutions to engage people. Marketers should be aware of SEO rules about spoken word search habits and informative requirements. Make your content show up on Google as a featured snippet. That's how Cortana, Siri, and other systems will retrieve it. It is important to keep in mind that the virtual assistant can only provide one search result per request while concentrating on voice-search optimization. Rand Fishkin, the founder of MOZ, also notes that as search results rise, so will consumer demand for written and conventional SERP results. Depending on how speech technology is applied to marketing, our perception of SEO will shift. Concluding ~ Recall that speech will soon cohabit with other media including the internet, print, TV, and radio as an extra interface for marketing reasons. It will provide a fresh approach to consumer interaction and enhance their quality of life.

Digitizing History: How China is Using High Technology to Preserve its Cultural Heritage

China has been making significant efforts to preserve its cultural heritage with the aid of high technology. One such initiative is the digitization of the Dunhuang Mogao Grottoes, a 1,600-year-old UNESCO World Heritage site located in the Gobi Desert in Dunhuang City.  By creating digital versions of the grotto temples, murals, and sculptures, these splendid cultural heritage items can be reproduced and shared with the world. The digital database, called Digital Dunhuang, has an online resource database that provides high-resolution digital resources and virtual tours of 30 Dunhuang caves.  The English version of the platform has been accessed by users in 78 countries worldwide and has received over 15.6 million views. Furthermore, a cultural heritage digital platform supported by blockchain technology was launched, providing people worldwide with 6,500 pieces of high-definition materials.  Additionally, China's first multi-field coupling lab on murals and ancient ruins protection has been put to use in international collaborative research. Located in the city of Dunhuang, the lab can simulate different conditions that murals and ancient ruins are exposed to and collect direct data for future research.  With a controlled environment to its merit, the lab is expected to play a significant role in cultural heritage protection across China. By using high technology, China is preserving its cultural heritage, making it accessible to people worldwide, and ensuring its protection for future generations.