Dhaaga- a Step Towards Women’s Empowerment

The only way to uplift women and make them self confident and self-reliant is through financial empowerment. Keeping this in mind, India’s largest integrated power company Tata Power launched Dhaaga – a store where women can showcase their talent. The first Dhaaga store was launched in Delhi in collaboration with Tata Power Delhi Distribution Ltd (TPDDL). It is a step towards honoring the craftsmanship of the talented women and in the process making them financially independent. Not Just A Store, But A Movement Dhaaga is not just a store. It started as a movement in 2017 in Kamshet village of Pune where a self-help group of 15 women and a garment making unit was set up. Soon the movement spread to 16 locations across Maharashtra, Gujarat, Jharkhand, Tamil Nadu, and Odisha. Region Specific Arts The initiative encourages and promotes region-specific arts and crafts. They include Kutchee handicrafts in Mundra and Tiger Grass Handicrafts in Maithon, Jharkhand. The Dhaaga store will bring such unique arts to the fore so that they gain popularity and the skilled artisans can benefit financially. Shalini Singh, Chief – Corporate Communications & Sustainability, Tata Power has beautifully said that through Dhaaga, the women blossom into confident individuals as an environment devoid of any inequalities is created for them.