Beco’s Success Story: How a Genuine Concern for the Environment Led to the Formation of a Successful Startup

Aditya Ruia, Akshay Varma, and Anuj Ruia founded Beco in 2019 after being inspired by a beach cleaning program. Beco was founded with the goal of developing, fostering,and promoting environmentally friendly alternatives to single-use plastics and packaging. Since then, the company has been well-known. Currently, India is battling the threat of plastic waste. According to a recent Central Pollution Control Board assessment, a very small percentage of the country's daily plastic waste production—more than 26,000 tons—is recycled. The remaining waste is thrown away in landfills or the environment, where it could harm ecosystems and wildlife. Beco is an FMCG start-up that specializes in developing environmentally friendly and durable home products. It is a sustainable culinary, home, and personal care company that provides a wide range of products, such as dishwashing solutions, bamboo facial tissues, tissue rolls, and biodegradable garbage bags. The start-up asserts that each and every one of its products is biodegradable and combustible. Through its sustainable production and packaging methodology, Beco has reduced plastic waste by over 500 tons over the last three years. From manufacturing to packing to the supply chain, every product is produced entirely of bamboo, cornstarch, and 0% plastic. Founders  Akshay, Aditya, and Anuj have been showered with praise for their sustainable venture and this year they were also included on Forbes India's list of the 30 Under 30.