In this week where the nation is talking about the new cow protection law, a small move in Gujarat hopes to give a positive twist to the debate. Now, Gujarat Government is encouraging people to support start-ups which are cow-oriented. This move aims to promote cow-based industry in the state. Any cow related start-ups like professional cow rearing or sale of cow products like milk, ghee, buttermilk, among others, this move will focus to branding cow products through new medium. 

The Gau Seva Aayog will start a statewide consultation with chambers of commerce, industry associations and major companies, to support cow-based startups. There will also be a special venture fund that will help to support the start-ups.

While talking to The Times of India, Dr Vallabh Kathiriya, chairman of Gau Seva Aayog said, "There is huge scope for cow rearing and making cow-based products commercially successful, thus providing jobs to thousands of people. So far it has not been promoted in this way. We have decided to promote cow-based startups and PM Narendra Modi's "Make in India" scheme. Soon we will invite top industrialists, chambers of commerce, various industrial associations to make the cow-based startups a grand success.”

"There is ample scope for such startups in rural and semi-urban areas as well as for selling cow-based products online and offline in major cities. We hope to involve women's groups who are involved in cow rearing," he added.