Raksha Bandhan Special: More Than a Thread, How Sibling Love Revived a Father’s Dream
Raksha Bandhan is not just a festival of exchanging gifts and tying rakhis it is a celebration of the lifelong promise between siblings to protect support and uplift each other And few stories reflect this spirit more powerfully than that of Stuti and Agnim Gupta the brother-sister duo who turned their father s business into the Ayurvedic wellness brand Amrutam Their journey is not only a lesson in entrepreneurship but also an example of the strength of sibling love loyalty and teamwork A Father's Dream A Family's ChallengeAshok Gupta a dedicated distributor in the Ayurvedic space launched Amrutam in in Gwalior with a dream to offer quality Ayurvedic products to Indian households Despite his passion and commitment the business failed to flourish accumulating losses year after year For years Ashok and his wife Chandrakanta kept their small manufacturing unit afloat through sheer resilience But by the business was on the