The purple revolution has begun in the hilly slopes of Jammu and Kashmir's Doda district as 200 farmers have abandoned the traditional farming of maize crops and started cultivating aromatic lavender. 

This transformation has led to more profitability for farmers and is a step towards fulfilling Prime Minister Narendra Modi's dream of 'Atmanirbhar Bharat' (self-reliant India). The Council of Scientific and Industrial Research (CSIR) initiated the Aroma Mission to popularize aromatic crops and provide end-to-end technology and value-addition solutions to farmers across the country.

The introduction of lavender by the Indian Institute of Integrative Medicine in 2018 in the temperate regions of Jammu division under the CSIR-Aroma Mission has led to the successful cultivation of the plant in Doda, Kishtwar, and Rajouri districts. The 200 small and marginal farmers of the Bhadarwah region of Doda district embraced the initiative and started cultivating lavender in their fields in several villages.

Under the CSIR-Aroma Mission, quality planting material (QPM) of eight lakh rooted plants of lavender were provided free of cost to 500 farmers in the Jammu region for 100 acres of land. The farmers were given technical support and free essential oil distillation facilities. Through CSIR-IIIM interventions, they have produced more than 800 litres of lavender oil worth Rs 80 lakh from 2018 to 2020.

The success of the initiative has led to local entrepreneurs providing the required infrastructure at farmers' doorsteps to extract oil and the appropriate market to sell it. Over 100 acres of land belonging to 200 farmers have been brought under cultivation of aromatic plants, especially lavender. The farmers are already harvesting and distilling lavender in Bhadarwah and are expecting good returns as the cost of lavender oil is Rs 10,000 per litre.

The "purple revolution" is an excellent example of how unconventional agricultural practices can lead to better outcomes for small and marginal farmers, as well as fulfilling the goal of Atmanirbhar Bharat. The success of this initiative can inspire more farmers to adopt unconventional farming methods and lead to a more sustainable and profitable agricultural sector.