It used to be a big deal to own a color television back in the 80s, even the online world didn’t exist then. But today the world has evolved to an extent where more than half of the population cannot think of surviving their days without using the internet.

Newspapers, radio, and television still play a key role in providing news that are important to know but, the growth of social media is exponential. Right from providing us a medium to connect with people to make us aware, it is helping us out in every way. However, one must also know how to make the right use of it.

A lot of people say addiction to social media can result in a negative outcome but, it can do wonders for those who know how to make the most of it. So, let’s see how can we benefit from social media.

• Social media can be a great marketing tool if you know the nitty-gritty of it. Many of you may want people to know about the new business that you have initiated or the new bakery that you have opened. You can simply click a few pictures of the work that you are doing and put it up on your social media handle with a good caption and also with the right hashtags. You can even create a page on Facebook and let people know about it. This way, your endeavor will receive recognition.
• Coming to startups, they can find out what is trending through Twitter and plan a marketing strategy accordingly for the audience. Thus, one needs to update himself on a regular basis.
• Creating engaging posts on Instagram can help you collaborate with people. But, make sure to put pictures that hold meaning and also give importance to the caption.
• Social media also lets you pass on information. Quora allows you to answer and ask questions. It is a great platform to discuss a lot of informative things.
• There are many job portals on social media which turn out to be helpful for several people who look out for work. People post about the openings and give their contact details. But, for that, you need to do your research and find out those portals.
• There are also several groups through which people come across events, plays, food festivals, and many other things. A lot of them even sell their furniture, electronic devices and so on through those pages.

Amid all the good things that are happening through social media, many of them are even misusing it. It’s very easy to sit on the other side of the screen and post unacceptable comments. People must understand that social media has given us the power to make things evolve and taking undue advantage of it may lead to nowhere.