In a world where healthy living often seems at odds with satisfying snacking, Healthy Master is leading a delicious revolution. Founded in 2019 by Dipti Singhal, Shivali Garg, and Tarun Agarwal, this innovative startup is setting new standards in the snacking industry. With Tarun at the helm as CEO, Shivali as chairperson, and Dipti as the managing director, Healthy Master is not just another snack company—it’s a mission-driven enterprise dedicated to bringing health and taste together seamlessly.

Transforming Snacking Habits

Healthy Master’s vision is simple yet profound: to offer snack options that are both delicious and health-conscious. Their unique selling proposition lies in crafting snacks from power foods such as millet, wheat, soya, and fox seeds, ensuring minimal oil usage. With an impressive catalog of over 250 products, Healthy Master is the biggest brand in India for healthy munching.

Innovative Products and Healthy Ingredients

One of the standout features of Healthy Master’s snacks is their minimal oil content—ranging from just 2% to 3%. Take, for instance, their Bhakarwadi, which is made from atta and contains zero oil, roasted to perfection for a crispy, guilt-free delight. They also offer a variety of sugar-free bars, including chocobars, protein bars, and energy bars, all devoid of sugar substitutes, making them a perfect choice for health-conscious consumers.

Mission and Vision

Healthy Master’s mission revolves around helping Indian mothers provide healthy and natural snacks for their families. Recognizing the diverse tastes and dietary needs within a household, the company ensures that their products cater to everyone, from children to adults. This commitment to health and quality is further emphasized through their frequent health awareness drives, educating customers on how to make healthier choices without sacrificing taste.

Technological Edge

To make healthy snacking accessible, Healthy Master has developed an intuitive app and a comprehensive website. This digital approach allows customers to easily browse and purchase their favorite products, bringing convenience to healthy living. The app and website are designed to provide an effortless shopping experience, reinforcing the company's commitment to customer satisfaction and accessibility.

Shark Tank Success

Healthy Master’s innovative approach caught the attention of investors on Shark Tank India, where they secured a deal with Vineeta Singh for 50 lakh rupees in exchange for 6.5% equity. This partnership not only provides the company with crucial funding but also brings in Vineeta’s valuable expertise and resources, setting the stage for further growth and expansion.

Healthy Master’s Journey

The journey of Healthy Master showcases the power of passion and innovation. Dipti and Shivali, who have been neighbors in Bangalore since 2008, combined their shared vision for healthy living with Tarun’s business acumen to create a brand that stands out in the crowded snacking market. Their collaborative efforts have resulted in a product lineup that is as nutritious as it is tasty.

Healthy Master is more than just a snack company; it’s a health-conscious movement transforming the way people snack. By combining delicious flavors with health benefits and utilizing technology for ease of access, Healthy Master is redefining healthy munching in India.