With about a hundred years in Mango business in her family, Medha Vaidya from fourth generation is successfully taking their business ahead by giving Punekars a treat of their favorite fruit every year.

Little did the family knew that their mangos will be supplied to Kolhapur, Pune, Sangli and New Mumbai when her great grandfather actually bought 5000 mango trees in Konkan. Around 100 years before, her great grandfather started the mango business in and around Konkan and with more generations in future, their farm mango is now loved by most of the people in Maharashtra.

Talking about food business, Medha said, “When I shifted to Pune after marriage, I decided to expand our family business here in Pune also. For the first few years I started with mouth publicity and home delivery and now since eight years, I am professionally working as an entrepreneur and taking ahead my family business.”

Known as Greenky Mangoes, Medha has been successfully working in this field not only during the mango season, but has also initiated various food products. Right from Solkadhi to mango pulp and other products famous in Konkan region, she supplies all these products in entire Pune for more than 40 shops and dealers. Fresh from the farm of Ril village in Ratnagiri district, the mangoes are naturally grown without any added chemicals.

Talking about her work Medha said, “I use to work before in a private company, but later on I thought that why not take this family business ahead and support my brother who is also in the same business. It is then, that I decided to take this as a full-time work and I enjoy every bit of it. As mango is a fruit which is loved by all, I feel happy in sharing this happiness among people.”

Gudhi Padwa being the Maharashtrian New Year, mango has quintessential importance on this day and is considered auspicious to be bought on this day. Talking about this ritual Medha said, “It is believed to be auspicious by Maharashtrians to buy mangoes on Gudhi Padwa, therefore we usually start our season few days before of Padwa and we have many people buying the best fruit on this day as one is emotionally attached to this fruit. Aamras a delicacy made from mango is also prepared on this day.”